Joico Blonde Life Brightening Mask 150ml

Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair.

The kind you get on purpose.

Masques are for hiding things…but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula.

This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing.

Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here.